Our Story

WHO WE ARE

HOW IT STARTED

The three of us met while working in tech, and bonded over a common entrepreneurial itch, a love for building brands, and a desire to shake things up. 

We also shared a common frustration: by then we had spent years (and a small fortune) buying expensive, overhyped, celebrity-endorsed Big Brand underwear that was neither COMFORTABLE nor durable. 

We knew there had to be a better way. That figurative (and literal) itch was begging to be scratched. So we took matters into our own hands.

WHAT IS UNDRGOODS

We are a homegrown Dubai-born brand on a mission to make people more COMFORTABLE in their skin, literally. We’re here to cut the BS, bring things back to basics, and have some fun while doing it. If it’s not RIDICULOUSLY COMFORTABLE, it’s not UNDRGOODS. 

THE CO-FOUNDERS

Tarek Yafi - our tech, data and ecommerce Ninja. Tarek is the guy who stays up at night to bring people to our site and make sure they have the smoothest shopping experience possible.

Bilal Kabbani - looks after brand, creative, product design and finance. Needless to say, he takes COMFORT very seriously.

Rayan Karaky - leads our funding, PR and investor relations. Rayan is the guy who challenges the status quo and pushes us to think bigger. 

OUR GROWING TEAM

We work with many amazing people in Customer Service, Graphic Design, Copywriting, Video Production, Ads, etc… It takes a village. And our team keeps on growing and evolving. We all work remotely and we’re spread across many countries from Portugal and Egypt, to Saudi Arabia and the UAE. Drop us an email if you’re interested in joining our team.